Erica Liu


University of California, Los Angeles

B.S., Physiological Sciences


General Assembly
UX Design Immersive (UXDI) Course

September 2014 - November 2014

  • Hands-on learning of UX skills through various projects including designing an e-commerce site, creating a new feature on the Fouresquare app, and working with an actual client pro-bono on a 3 week long project
  • Learned about other useful skills, including content strategy, SEO, product management, and UI design
  • Self learned front-end development (HTML5, CSS3, JavaScript) for literacy

User Experience Certified #1008392
Nielsen Norman Group

May 22, 2015


iCIMS  |  UX Analyst

September 2016 - Present

  • Spearheaded the creation of research-based personas and customer journey map for the purchasing process
    • Implemented these deliverables company-wide, shifting the perspective of the business to be customer-centric
    • Extracted opportunities for different business functions to improve the customer experience and increase operational efficiency
  • Product manager for corporate site, customer support site, partner portal, and intranet
    • Conduct user research and analyze Google Analytics data to identify opportunities for improvement
    • Innovate new ideas to create better experiences, improve storytelling, and increase lead generation
    • Project manage implementation of new experiences to ensure requirements and deadlines are met
  • Responsible for increasing lead and opportunity generation via the corporate website to support the sales organization
    • Successfully increased lead conversion rate by 6.6% and opportunity conversion rate by 7.1% by creating improvements to the website


Northrop Grumman Corporation   |   Human Factors Engineer

January 2015 - September 2016

  • Designed interfaces and pieced together content by conducting user research and using the results to make user-driven design decisions
  • Analyze surveys of company wide products, using the data to drive redesigns
  • Incorporate UX processes into product development for the first time, thus needing to be an advocate for UX, demonstrating the ROI of UX, and educating leadership on which UX research methods are appropriate to use at each stage of development
  • Work on the UX of SharePoint 2013 to make template solutions for company-wide community & publishing sites
  • Assist with communications for programs and projects in order to make company-wide deployment programs more efficient and effective


User Experience

  • Sketching
  • User Research (interviews, contextual inquiry)
  • Usability Testing
  • Wireframing
  • Prototyping


  • Axure
  • Balsamiq
  • Illustrator
  • Invision
  • Photoshop

Soft Skills / Extras

  • Adaptable
  • Communication
  • Empathy
  • Collaboration