Erica Liu

Education

University of California, Los Angeles
B.S., Physiological Sciences
GPA: 3.53 // Dean's Honor List (Fall 2011, Spring 2012, Fall 2013)


General Assembly
UX Design Immersive Course
September 2014 - November 2014
  • Hands-on learning of UX skills through various projects including designing an e-commerce site, a new feature on the Foursquare app, and working with an actual client pro-bono on a 3 week long project
  • Learning about other useful skills including content strategy, SEO, product management, and UI design
  • Self learning front-end development (HTML5, CSS3, JavaScript)
User Experience Certified #1008392
Nielsen Norman Group
May 22, 2015
UX Certification Badge from Nielsen Norman Group

Experience

Northrop Grumman Corporation
Software Development Analyst
January 2015-Present
  • Hired on as a member of the Professional Development Program, where I rotate through different departments in order to gain exposure in different fields
  • Design interfaces and piece together content by conducting user research and using the results to make user-driven design decisions
  • Analyze surveys of company wide products, using the data to drive redesigns
  • Incorporate UX processes into product development for the first time, thus needing to be an advocate for UX, demonstrating the ROI of UX, and educating leadership on which UX research methods are appropriate to use at each stage of development
  • Work on the UX of SharePoint 2013 to make template solutions for company-wide community & publishing sites
  • Assist with communications for programs and projects in order to make company-wide deployment programs more efficient and effective

T.D. Wang Advertising Group
Account Coordinator and Graphic Designer
April 2014 - August 2014

  • Assist the design team with materials for clients (posters, flyers, graphics, maps, etc.) and internal presentations
  • Assist with work involving various accounts, including budgeting, expenses, and event planning in order to successfully and effectively execute activations for a variety of clients
  • Engage in brainstorming to help generate ideas for successful campaigns
  • Actively research various clients and causes in order to contribute to effectively carrying out a campaign for that client

UCLA Athletics Marketing
Graphic Designer
June 2012 - June 2014

  • Designed advertisements, mail-outs, brochures, web graphics, and various on-campus posters to distribute to the thousands of students and fans
  • Sole designer of several projects across various sports, often designing with limited direction
  • Designed the majority of the Women's Basketball marketing materials, including mail-outs, trading cards, t-shirt designs, and informative brochures
  • Continuously met tight deadlines, as short as a one day turnaround, in order to keep up with the fast-paced work environment
  • Consistently designed materials that coincided with UCLA's branded material, learning to follow directions but incorporate creativity that would causes consumers to bite

ChowNow
Graphic Designer
September 2013 - April 2014

  • Designed cards, web graphics, e-mail blasts, and other marketings materials for clients
  • Worked with a wide array of clients, some with specific branding guidelines and others with no design assets at all, thus learning to adapt my designs along a wide spectrum
  • Designed marketing materials were essential to increasing take-out orders for each restaurant, thus increasing the overall restaurant revenue by a significant amount

The Samburu Project
Graphic Designer
September 2011 - August 2013

  • Designed mail-outs, web graphics, t-shirts, flyers, forms, and other needed publications to distribute to thousands of contributors and fans of the non-profit
  • Branded and designed the logo, marketing materials, and informative materials for the organization's most popular community event, the "Walk for Water"
  • Worked closely with the Founder and Director of Operations to create designs that are both visually attractive and effectively delivered messaging to the consumer

UCLA Youth Stress & Mood Program
Research Assistant
September 2011 - June 2013

  • Interviewed children and adolescents to gain more data Recruited participants to interview by publicizing the study, screening the candidates, and then qualifying the candidates
  • Evaluated and input data from 38 files of participants in adolescent depression study (each participant’s file consists of extensive interview data from primary and secondary parents, child, and therapist)
  • Analyzed group therapy sessions of suicidal teens and their parents in a novel study
  • Collected behavioral data and synthesized it into a normalized form able to be understood across different research laboratories

Skills

UX Design

  • Prototyping (using programs or HTML/CSS)
  • Sketching
  • Wireframing
  • User Research
  • User Testing
  • Data Analysis

  • Graphic Design

  • Layout Design
  • Hand Lettering
  • Typography
  • Icon Design
  • Photo Manipulation

  • Software

  • Illustrator
  • InDesign
  • Photoshop
  • Balsamiq
  • Axure
  • InVision

  • Interests

  • Design
  • Tech
  • Basketball
  • Dogs
  • Doodling
  • Reading
  • Music
  • TV
  • Movies